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The date of March 15th has a doomsday feel to it as it marks the assignation of Julius Caesar in 44 BC. The actual Ides happened in Rome every month as it basically signifies the middle of the month. In 2018, not being Caesar mad not having been issued a prophecy to beware — we can go about our business. Here we share a really well done piece from Critical Mention on avoiding some common PR pitfalls.